DTV_LOGO_SQ

DIRECTV:

“DirecTV is an American direct broadcast satellite service provider and broadcaster based in El Segundo, California. Subscribers have access to hundreds of channels, so its competitors are cable television service and other satellite-based services.”

COMPANY PROFILE

Company Size: 10,001
Market: Satellite Television
Demographic: Luxury/Entertainment, ages 18+
Region: Pacific/Midwest
  • Role:
    Art director tasked with multiple print promotional design in and out-of-house for DirecTV, Los Angeles, Chicago and New York.
    Objective:
    Print collateral intended to promote brand and product. Some of the items were customer win-back.
    Results:
    Placement in market raised brand recognition and regained subscriptions.
    Dimensions:
    Various
    Software:
    Adobe CSS — InDesign, Illustrator, Photoshop Layout and typography.
     

CREATIVE TEAM

  • KENDALL GILL:

    KENDALL GILL:

    Senior Vice-President of Marketing and Comm. national markets, print and internal for DirecTV.
  • ANGELA SHIU:

    ANGELA SHIU:

    Head of Marketing, Midwest market, print for DirecTV
  • MAGGIE SAUSE:

    MAGGIE SAUSE:

    Design co-lead for DirecTV direct mail, print, Pacific market. via Rauxa Direct.
  • ROGELIO RIVERA:

    ROGELIO RIVERA:

    Production lead for DirecTV direct mail, print, Midwest market, via Rauxa Direct.
  • KARLA DEMARCO:

    KARLA DEMARCO:

    Studio manager for DirecTV direct mail, print Midwest market, via Rauxa Direct.
  • MICHELLE TOLEDO:

    MICHELLE TOLEDO:

    Account Director for DirecTV direct mail, print, National market, via Rauxa Direct.
  • DIRECTV:

    Customer win-back direct-mail assets. (Front)
  • DIRECTV:

    Customer win-back direct-mail assets. (Back)
  • DIRECTV:

    Customer win-back direct-mail assets. (Produced)
  • DIRECTV:

    Customer win-back direct-mail assets. (Produced)
  • DIRECTV:

    Customer win-back direct-mail assets. (Front)
  • DIRECTV:

    Customer win-back direct-mail assets. (Produced)
  • DIRECTV:

    Customer win-back direct-mail assets. (Front)
  • DIRECTV:

    Customer win-back direct-mail assets. (Produced)
  • DIRECTV:

    Billboard and transit advert. (Customizable to region.)
  • DIRECTV:

    Best Buy™ In-Store Sales Brochure (Outside)
  • DIRECTV:

    Best Buy™ In-Store Sales Brochure (Inside)
  • DIRECTV:

    Promotional brochure. (Outside)
  • DIRECTV:

    Promotional brochure. (Inside)
  • DIRECTV:

    Promotional brochure. (Produced)
  • DIRECTV:

    Promotional brochure. (Produced)
  • DIRECTV:

    One-sheet promotional.
  • DIRECTV:

    One-sheet promotional.
  • DIRECTV:

    Door hanger and slim jim promo.
  • DIRECTV:

    Door hanger and slim jim promo.

© 2017 Ethan Gabriel Hunt. The Ethan Gabriel Hunt name, and logo are trademarks of Ethan Gabriel Hunt. The names and logos of other companies and products mentioned herein may be the trademarks of their respective owners.