“DirecTV is an American direct broadcast satellite service provider and broadcaster based in El Segundo, California. Subscribers have access to hundreds of channels, so its competitors are cable television service and other satellite-based services.”
Company Size: 10,001
Market: Satellite Television
Demographic: Luxury/Entertainment, ages 18+
Art director tasked with multiple print promotional design in and out-of-house for DirecTV, Los Angeles, Chicago and New York.
Print collateral intended to promote brand and product. Some of the items were customer win-back.
Placement in market raised brand recognition and regained subscriptions.
Adobe CSS — InDesign, Illustrator, Photoshop Layout and typography.
KENDALL GILL:Senior Vice-President of Marketing and Comm. national markets, print and internal for DirecTV.
ANGELA SHIU:Head of Marketing, Midwest market, print for DirecTV
MAGGIE SAUSE:Design co-lead for DirecTV direct mail, print, Pacific market. via Rauxa Direct.
ROGELIO RIVERA:Production lead for DirecTV direct mail, print, Midwest market, via Rauxa Direct.
KARLA DEMARCO:Studio manager for DirecTV direct mail, print Midwest market, via Rauxa Direct.
MICHELLE TOLEDO:Account Director for DirecTV direct mail, print, National market, via Rauxa Direct.