A point of new business, my team was tapped to created an overall global brnad refresh that both looked ot the future and simultaneously echoed the great triumphs of the past, harkening back to the 1974 expansion to full-global service. Along with Anthony Lowe after weeks of research and strategy collaboration to lock down a look-and-feel that drew from campaigns decades before, but using newer design ratios seen in the past ten years, we created the ratio and campaign from digital (social, kiosk, app–full digital bredth) to multiple video cross-deployment applications of a video campaign that cohesively shared this “banded” gestault.​