DAZN, U.S.

DAZN is the leading global sports streaming service. Created by fans, for fans, it is leading the charge to give affordable access to sport anytime, anywhere. DAZN is available on most internet-connected devices, including smart TVs, smartphones, tablets, PCs, game consoles, streaming sticks and set-top boxes.

Overwhelmed by the establishment of their One World Trade headquarters in NYC and it’s quintessential “coolness,” I was enlisted by DAZN to create Instagram social assets for the Dec. 7, 2019 bout and introduction to the U.S. sports market, from the fight poster (far left,) to the fan-centric-targeted social media boxer profiles (center and right.)

Andy Ruiz Jr. vs. Anthony Joshua II, was a heavyweight professional boxing rematch between the Andy Ruiz Jr. and former champion Anthony Joshua.  Noting what I viewed to be a missing branding asset for this inaugural foray into the U.S. fight market, I also created a “3-D” rubik of the logo as a loader and screensaver for anything from phone takeovers to transition screens (animated, bottom last.)